Connecting Truckin, Jerky with new regular customers every month
Cost to Acquire a Customer
Increase in Average Order Value
Lifetime Value Of a Client
Customer Return Rate
Truckin, Jerky wanted to increase their online sales in the Beef Jerky industry as they already have a large presence in service stations and offline retailers.
The client knew that people already like the product, not only for its low-fat and health properties, but also for its large range of flavours and premium quality. However, they were unsure of how to extend beyond their existing channels to grow the business.
Frustrated with their lack of online sales, they decided that they wanted to partner with a digital agency who could assist them with creating a plan that would guide their eCommerce and email marketing aspirations.
Liquidlabs was contracted to expand their online product offering, create a successful product marketing funnel, and increase Truckin' Jerky profit.
We started with a full marketing audit. We needed to analyse their existing customers, who they are, and what made them purchase.
Leveraging this audience data, we built out several rapid fire facebook ad campaigns, combined with email marketing and display remarketing. Using this successful mix of strategies, we were able to bring their CoAC (Cost to Acquire a Customer) down to only $17.
Having built up a substantial audience profile on Facebook for the client, we are now able to tap into this audience as desired and manage ad spend accordingly to generate a steady flow of customers.
Marketing, Sales and Customer Service
- We achieved conversion of click-to-sale for Facebook Ads of 6.2%.
- Continual optimisation of Facebook Ads saw cost to acquire a customer drop significantly since the beginning of the campaign.
- Email marketing sequences were used post sale to drive return customers up by 33%.
- Offer-specific retargeting campaigns were used for cart abandonment that resulted in further sales.
- For every $1 that Truckin' Jerky spend, they earn $2.58 on the front-end, not including repeat sales.
- 126 new customers were added every month during the duration of the campaign.
"We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product."
Founder of Truckin' Jerky
Clients we've worked with...