Connecting Robin Sharma with hyperactive buyers for rapid ticket sales
825%
Revenue Return on Investment
2100
Seats Sold in 72 hours
120
Facebook Ad Sets Created
Complete
Social marketing funnel build
The Project Overview
International speaker and best-selling author, Robin Sharma, was hosting a live event in Australia for the first time. As of the world's most trusted transformation thinkers, he was bringing his book Lead without a Title to the stage.
With a target of 2,100 tickets to be sold, the client was in need of an agency who could deliver a fully realised campaign within a very tight deadline. The events team required a rapid fire approach to ticket sales.
The client needed a highly targeted campaign to reach hot traffic leads immediately in order to ensure the event's success.
The Solution
Robin Sharma's team contracted Liquidlabs to create a fully operational marketing funnel to sell tickets, and other offers like VIP packages and additional value adds.
After a Digital Acquisition Strategy was adopted, the mapped out customer journey was implemented over 5 weeks. The complete development of Facebook Ad campaigns, including optimisation with conversion pixels and audience targeting, were built.
Simultaneously, a Google Search campaign was initiated to capture audiences where demand already existed. As extra assurance, to ensure there were no missed opportunities, a Google Ads remarketing campaign was launched targeting interested audiences.
The result was a sold out event within 72 hours of campaign launch, providing a great launchpad for the client to establish their name in Australia.
Successes
Marketing, Sales and Customer Service
- Despite a tight campaign deadline, launch date was adhered to with sales within the first hour of launch.
- An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.
- We hit the client's most dedicated fans first so we could build more core audience data, which then allowed us to court the "ideal target market".
- An invaluable pool of audience data was built up for the client via the Facebook pixel and a high volume of traffic.
Financial
- For every $125 spent, $1150 of revenue was generated for the client.
- Our email marketing sequence guided users through a value add funnel for the event that helped to maximise revenue for our client.
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We connected Robin Sharma with hyperactive buyers for rapid ticket sales
Results:
825% Revenue Return on Investment
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