Connecting Robin Sharma with hyperactive buyers for rapid ticket sales

825%

Revenue Return on Investment

2100

Seats Sold in 72 hours

120

Facebook Ad Sets Created

Complete

Social marketing funnel build

The Project Overview

International speaker and best-selling author, Robin Sharma, was hosting a live event in Australia for the first time. As of the world's most trusted transformation thinkers, he was bringing his book Lead without a Title to the stage.


With a target of 2,100 tickets to be sold, the client was in need of an agency who could deliver a fully realised campaign within a very tight deadline. The events team required a rapid fire approach to ticket sales.


The client needed a highly targeted campaign to reach hot traffic leads immediately in order to ensure the event's success.


The Solution

Robin Sharma's team contracted Liquidlabs to create a fully operational marketing funnel to sell tickets, and other offers like VIP packages and additional value adds.


After a Digital Acquisition Strategy was adopted, the mapped out customer journey was implemented over 5 weeks. The complete development of Facebook Ad campaigns, including optimisation with conversion pixels and audience targeting, were built.


Simultaneously, a Google Search campaign was initiated to capture audiences where demand already existed. As extra assurance, to ensure there were no missed opportunities, a Google Ads remarketing campaign was launched targeting interested audiences.


The result was a sold out event within 72 hours of campaign launch, providing a great launchpad for the client to establish their name in Australia.


Successes

Marketing, Sales and Customer Service

  • Despite a tight campaign deadline, launch date was adhered to with sales within the first hour of launch.
  • An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.
  • We hit the client's most dedicated fans first so we could build more core audience data, which then allowed us to court the "ideal target market".
  • An invaluable pool of audience data was built up for the client via the Facebook pixel and a high volume of traffic.

Financial

  • For every $125 spent, $1150 of revenue was generated for the client.
  • Our email marketing sequence guided users through a value add funnel for the event that helped to maximise revenue for our client.

Clients we've worked with...

We helped Destination Canada hit a new record of 21.13 million international tourists


Results:

8% Increase in brand recall

The Urban List worked with Liquidlabs on a digital integrated content and amplification campaign for Destination Canada, with great results for all involved.

Read Full Case Study

We tripled lead generation for Aussie Services


Results:

10% Earned for Every $1 Spent

The team at Liquidlabs have been looking after our AdWords campaign for our plumbing business. In that time they have really delivered on results as promised! They are really easy to deal with and go above and beyond.

Read Full Case Study

We developed end to end tracking with full ad ROI clarity for Canopy Outdoor


Results:

135% Increase in Conversion Rate

Tracking has enabled us to identify what works and what doesn't, cutting overall ad spend by over $200,000 per year.

Read Full Case Study

We connected Robin Sharma with hyperactive buyers for rapid ticket sales


Results:

825% Revenue Return on Investment

An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.

Read Full Case Study

We delivered Truckin' Jerky a digital ROI of 287% using Facebook Ads and email marketing


Results:

$17 Cost to Acquire a Customer

We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.

Read Full Case Study

We redeveloped the Peter Richards Surveying website elevating the UX and design


Results:

100% Developed as mobile-first

We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.

Read Full Case Study


Do you want to explode your online growth using Facebook Ads?


We can help your business to achieve success using Facebook too! Let's work together and create your own high performing Facebook Ads campaigns.


Get My Free Facebook Ads Proposal