Canopy Outdoor develop end to end tracking for full ad ROI visibility
135%
Increase in Conversion Rate
$200,000
Saving Per Year in Ad Spend
100%
Keyword to sale attribution
7
Systems Integrated Seamlessly
The Brief
Canopy Outdoor wanted harness a higher output from their monthly Google ad spend to strategically lift overall profitability over a sustainable period of time.
The client lacked clarity on what leads came from which ads and as a result wanted to create an end to end lead generation system. They also knew that systemising this process would help to reveal what marketing best helped their sales team to produce revenue.
Frustrated with disparate systems preventing them from leveraging deep audience insights, the client sought a much more powerful and automated way to integrate and track their leads from enquiry to sale.
The Solution
Liquidlabs was contracted to create a connected system, automate processes to reduce manual work, elevate business profitability, and grow lead volume while providing increased lead clarity.
After an initial audit, we developed a Google Ads and Conversion Rate Optimisation Plan for the client. The outcome of the plan was to ensure a predictable and profitable stream of leads.
To achieve full visibility on advertising ROI, we began a step by step process of integrating the client's key systems. It was crucial that Canopy Outdoor's Google Ads had an end-to-end tracking system that dove-tailed into their CRM and accounting software.
We built out a keyword/ ad unit tracking system that funneled audiences to high converting, bespoke landing pages. We also established lead to sale conversion rate tracking using Active Campaign, Zapier and their CRM.
After consistent lead volume increase and ad spend decrease, we have aided the rapid growth of Canopy Outdoor in a competitive industry. The client is now on an exciting growth trajectory as we continue to optimise their lead acquisition strategy.
Successes
Technology
- Streamlined the lead generation process for the client so they have greater lead clarity and better understanding about how to acquire them.
- Created at-a-glance dashboards of the client's critical data from across multiple systems.
Marketing, Sales and Customer Service
- Full Google Ads campaign rebuild that was structured for the user path to purchase.
- Lead to sale conversion rate tracking has provided invaluable data that has enabled the client to scale their marketing and increase their conversion rate by 135%.
- Tracking has enabled the client to identify what works and what doesn't, cutting overall ad spend by over $200,000 per year.
- Ad visibility has provided the client with peace of mind that they aren't wasting precious resources, but instead delivering high quality leads to their sales team.
Administration
- Integrating the client's systems has reduced manual work for staff and reduced wasted hours researching, duplicating and reporting on information.
"Liquidlabs have helped us streamline our systems to provide greater clarity around customer enquiries in response to ads, from initial interest all the way through to final sale."
Alex Cimpoesu
Owner of Canopy Outdoor
Clients we've worked with...
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The team at Liquidlabs have been looking after our AdWords campaign for our plumbing business. In that time they have really delivered on results as promised! They are really easy to deal with and go above and beyond.
We developed end to end tracking with full ad ROI clarity for Canopy Outdoor
Results:
135% Increase in Conversion Rate
Tracking has enabled us to identify what works and what doesn't, cutting overall ad spend by over $200,000 per year.
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An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.
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Results:
$17 Cost to Acquire a Customer
We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.
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We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.
