Aussie Services triple their lead generation while dramatically reducing their legacy CPA
$10
Earned for Every $1 Spent
598%
Decrease in Cost Per Lead compared to online directories
278%
Year on Year Lead Volume Increase
10
More trucks on the road servicing more clients
The Brief
Aussie Services had a goal of sustainable business growth, but was struggling to find a steady and reliable source of customer leads to fund expansion. They were using a costly mix of advertising for customer acquisition, but the quality of these leads was underwhelming. To compound this issue, clarity on lead data was also lacklustre. However, they were dependent upon this unreliable flow of leads.
Aussie Services had already used 2 digital agencies to manage their Google Ads, yet the results weren't delivered. Not having a presence on Google was hurting the client, who knew it was preventing them from accessing a huge share of the market for their Sydney based company. Without a proper direct response marketing funnel, the client was constantly missing opportunities to create a steady stream of leads.
Frustrated with a lack of traction, the client had a goal to reduce their disparate and ad hoc system of bringing in leads, such as solely relying on a online directories who provided no end-to-end transparency. They also had a vision of scaling their lead volume to promote growth with an agency that understood their service, which would ultimately translate into more profit.
The Solution
Liquidlabs was contracted to audit their digital marketing state of play, set up a high performing Google Ads account, and add overall value to the client's business. Initially, Aussie Services was reluctant to partner with Liquidlabs. We worked with the client to understand their industry and enter the collaboration with clarity and the same goals.
After channeling more investment into digital advertising, which was removed from underperforming traditional media, we saw immediate results within the first 4 weeks. To our client's delight, month on month growth increased lead volume dramatically, while simultaneously dropping the overall cost per lead.
Increased revenue afforded Aussie Services the ability to expand their operations to a 15 truck on-the-road fleet, and extend their business interstate. Now operating in Sydney and Melbourne, Australia's two most competitive markets, Aussie Services is on an accelerated growth trajectory they had envisioned a long time ago.
Successes
Marketing, Sales and Customer Service
- Our ad campaigns skyrocketed Aussie Service's online profits, earning them $10 for every $1 spent on ads.
- We increased lead volume for the client, while reducing the historic cost per lead price by over 110%.
- Phone script developed with their internal team to maximise value that was added to their customers.
Website Development
- The client also contracted Liquidlabs to redesign their website, which dramatically improved user experience, integrated Google Analytics and Active Campaign, and created a simple enquiry solution to capture leads.
- The new website is mobile first, future-proofing Aussie Services against rapid technology change.
"The team at Liquidlabs have been looking after our AdWords campaign for our plumbing business. In that time they have really delivered on results as promised! They are really easy to deal with and go above and beyond."
Andrew K
Owner of Aussie Services Electrical and Plumbing
Clients we've worked with...
We helped Destination Canada hit a new record of 21.13 million international tourists
Results:
8% Increase in brand recall
The Urban List worked with Liquidlabs on a digital integrated content and amplification campaign for Destination Canada, with great results for all involved.
We tripled lead generation for Aussie Services
Results:
10% Earned for Every $1 Spent
The team at Liquidlabs have been looking after our AdWords campaign for our plumbing business. In that time they have really delivered on results as promised! They are really easy to deal with and go above and beyond.
We developed end to end tracking with full ad ROI clarity for Canopy Outdoor
Results:
135% Increase in Conversion Rate
Tracking has enabled us to identify what works and what doesn't, cutting overall ad spend by over $200,000 per year.
We connected Robin Sharma with hyperactive buyers for rapid ticket sales
Results:
825% Revenue Return on Investment
An overall conversion rate of over 16% for Facebook Ads confirmed that our strategy was working and enabled us to optimise the campaign to sell tickets rapidly.
We delivered Truckin' Jerky a digital ROI of 287% using Facebook Ads and email marketing
Results:
$17 Cost to Acquire a Customer
We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.
We redeveloped the Peter Richards Surveying website elevating the UX and design
Results:
100% Developed as mobile-first
We've used social media before, but never seen results like this! We now have a steady run of customers, including repeat customers who now love our product.
